Chobani Yogurt started with an empty plant and a handful of employees, and just 5 years later, they’re the #1 yogurt brand in America. It’s a story showing how anything is possible if you have real heart for what you do - just like our Olympic athletes.
That’s the focus of our spot airing nationally during the 2012 Olympic Opening Ceremony. The real community behind Chobani came together to build a giant outdoor cinema screen, to watch the Olympics together from Upstate New York.
Watch the rest of Chobani’s Olympic story here.
Director: Peter Berg
DOP: John Schwartzman