The World Health Organization and Unicef joint together in the frame of The Lancet’s report, to give the voice and protagonism to the children as a vulnerable population. With these two campaigns we wanted to approach the communication in a positive, playful way and eye catchy way to generate awareness and concientize about childrens health. This was developed at Elkanodata.

Social media and traditional communications were the channels to output the campaigns and messages.

Second campaign