Villahermosa en tu mano is a digital business directory, belonging to a Spanish technology franchise, as a directory they seeked to be a link between local merchants and their customers offering promotions and discounts all year exclusively to their users.

The app also served as a guide to discover upcoming events, services, places and entertainment activities.

The purpose of this campaign was to enhance customer offline to get to know the app and download it, the ads and displays were posted at events, restaurants and keyplaces through the city.