A simplified experience delivered with
passion and elegancy.
Backstory:
Sporting is a sports company based in Kosovo. They had their new winter collection coming. They wanted to reach both casual customers who had a passion for winter sports and clubs & organizations who organize winter events and tours. The catalogue had to be printed to be kept in the store and to be given to specific customers for them to check out the new edition.
Work Process:
I designed the catalogue using Adobe Photoshop and Adobe InDesign. The design pages you see above are the most desired products according to the company statistics and they were used as a gateway between the product types. The design and layout inside was simple and had all the details of the products excluding the prices. The colours and the overall branding was established by the company and I had to work inside those rules.
