Keystart.
For 30 years, Keystart has helped over 100,000 Australians afford their own homes. A new brand was developed capturing the moment one moves into their home – one of life’s most colourful and celebratory moments. With people at its heart, it highlights how Keystart helps transform the great Australian dream into the great Australian reality. Based around a simple circle device, it ripples through the wider community into a celebration of colour – the moment our lives start. To represent these different stories, a series of identities created a flexible brand platform that is always moving and never sits still.
Credits
Work completed at The Brand Agency
Creative Direction: Dan Agostino
Design: Emma Lilliman
Animation: Clayton West
Creative Direction: Dan Agostino
Design: Emma Lilliman
Animation: Clayton West
