Biryani has heritage and richness attached to it. But the dish has also evolved with the changing palette. Every biryani restaurant claims that they make “authentic, traditional” biryani. Biryani Binge has actually invented their own recipes,. The design, hence, needed to be modern yet carry the taste of authenticity.

The brand identity had to balance the two without leaning too much to one side. Each piece of design was done to appeal to the finer taste and the age-old love for biriyani. The double spoon making the letter “B” help put the binge factor that justified company’s motto  “Biryani that you don’t eat, you binge on it.”