Integrated Vernac Campaign for Converse 

The task was to come up with a vernacular campaign for Converse in a South African manner .My concept was that Converse is a shoe for everybody and in vernacular thats "Eya Zonke Bonke I did instagram story videos to showcase that converse is for everybody .One of the videos was made from stills and the other  from footage 

. and magazine posters for hype magazine and Drum magazine