Saving SAPIA campaign
Brief -
Create a campaign to stop people littering the oceans and make people more aware of the damage they are causing.
Concept -
I designed a campaign to try and encourage people to stop littering the oceans, I used engaging banners and sad imagery to show the effects this is having on our waters to promote change. I used a bright colour palette and engaging typefaces to ensure people would stop to see what I had to say. This campaign was carried out through magazine, poster and billboard.
