To communicate NXP’s vision for NFC technology across the smart city they asked us to create a short video that could be used as a mission statement for their corporate and exhibition event calendar raising awareness for the ground-breaking products true potential.

We storyboarded a journey through the smart city from a consumer’s point of view, highlighting the problems both large and small which NFC can tackle to change modern life forever. From going for coffee, catching a train, to grabbing a bite to eat, NFC just makes life easier. 

To illustrate this concept we focused on a simplistic, vibrant visual language to create a direct form of communication to the consumer that transcended the normally loud and bustling conference environment. We divided the script into 5 coloured sections to focus on each product sector helping to communicate the key messaging in the brief.