Challenge: Ares is an energy drink brand inspired by the Greek mythology God of War. The target audience is individuals aged 15 to 40, particularly those who require a late-night energy boost. The client requested a logo, product packaging, and promotional advertisements for their new Açaí flavour.

Conclusion: To capture the essence of the energy drink's name, a logo was designed as a Spartan helmet, a symbol associated with the God of War from Greek mythology. The main colour is red to symbolize strength and energy and to represent Sparta, a city renowned for its elite warriors and the largest army in Greece. The font was hand-drawn to create sharp edges resembling swords.

The advertisements aim to convey that Açaí is the secret to god-like energy, appealing to consumers seeking an extra boost.