Success:

X1 Bronze Loerie (Digital Communications), Loeries 2020

Trended across South African Twitter for a full 5 days.

661 million impressions on Twitter in 5 days

50.1 million people reached 

Description:

Conceptualised and directed this highly conceptual stunt alongside co-creator Mbeu “Snooze” Kambuwa. Further help from copywriter Marvin Mpanda and production team Lance van Rensburg and Nkateko Minyuku. Credit also to Hey Papa Legend Studios for composing the campaign’s original track.

Role: Writer, Director, Editor

For: FCB Johannesburg / Debonairs

Date: 2019

Type: Viral stunt and integrated campaign