Client: Dominican Republic Ministry of Tourism
Project: POP Funhouse. Activation to promote Puerto Plata (POP) region.
To promote the lesser-known but must-visit destination of Puerto Plata, we created a fun and immersive activation that traveled to Dominican Republic’s key markets in the United States: Miami, New York, Boston and Chicago.
The Dominican Republic’s POP Funhouse was a free, mobile, immersive pop-up social media museum about Puerto Plata. Its name is a play on the airport code for Puerto Plata (POP), one of the truly unique and hidden gems of Dominican Republic, and the “pop-up” concept.
Guests were invited to make their way through eight photo-friendly and individually curated rooms, designed to represent top attractions of Puerto Plata and inspire travel.
They could learn more about the destination through the room while sharing their experiences on social media.
2019 Summit Gold Creative Award. Guerrilla/Unconventional Marketing.
2019 W3 Silver Award. GM-Experimental, GM-Innovate Experimental.
2019 Global Trend Triumph Winner. Marketing, Promotion, Event.
2019 Horizon Interactive Gold Award. Kiosk, Public Exhibit, Museum.
