Wan Qing Dumpling Festival 2020

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Social Content Campaign

Client: National Heritage Board (Wan Qing Yuan - Sun Yat Sen Nanyang Memorial Hall)
Key Visual, Art Direction: Flinda Ngoh, Terence Tan
Social Content Ideas and Graphic Design: Alexis Lee, Flinda Ngoh, Lee Joh Linh, Terence Tan

Sun Yat Sen Nanyang Memorial Hall(SYSNMH) is a national monument and heritage institution managed under the National Heritage Board. The refurbished museum traces Dr. Sun's revolutionary activities in Southeast Asia, the contributions of the Singapore Chinese to the 1911 Revolution, as well as the impact of the revolution on Singapore and the Chinese community.

Knowledge of Chinese traditions and cultures have been undermined as people gradually fade away from practicing traditions through generations. With social media, SYSNMH hopes to educate and promote Chinese culture in engaging manners. My team and I have created content for their Always On, as well as festive-specific campaigns such as the Dumpling Festival 2020.