Project Brief:
Create a packaging design for the KitKat chocolate using Indian flavor by
using mixed media pattern design.
The idea was to come up with a seamless pattern that reflects the brand image of KitKat using a Indian spice flavor.
I chose Cinnamon from the Indian flavors, took a few references and drew the flower, the sticks and the leaves.
Here I did hand-drawn doodle like patterns for the project.
Sketches for the pattern
Final pattern
Old and the new package
Mockup's
One of the hurdles I faced was to come up with a color and type of package I wanted to use it on. But I finally decided to take a minimal approach for the color scheme and I also learnt about 3D Visualizer and its easy to understand as well.
