SilverStar Bike Park, located in Vernon, BC, is one of the largest and most well-known bike parks in North America. Their passion for dirt comes alive with their vast network of downhill, cross country and Enduro trails with arguably the best flow park out of anywhere in the world. 

Built by riders for riders since 1994 - following this vision, they have partnered with some of the best riders in the world to create a one-of-a-kind mountain biking experience.

For this project, the sales team at SilverStar wanted to create a promo kit that featured limited edition items to give out to the local bike shops and partners in the area to thank them for their support in the sport. The final items included custom t-shirts, socks, stickers and drink coasters all focused around their tagline "Built by riders for riders since 1994".

Below is one of the Instagram contests we held at SilverStar Bike Park following the release of our Bike Shop Promo Kit. Video animation was created by me.