An Egyptian reaching the Olympics is no easy feat. With years of preparation and perseverance.. Egypt was able to send the largest contingency of athletes in its history for this edition of the Olympics. To celebrate, we’ve brought these olympians to the forefront and highlighted them as champions in their own right, symbolized by a weaving ribbon that each represent the colors of the Olympic logo. Putting them together only brought forth our brand message, that together, nothing that can stand in the way of what they want to achieve.
Agency: wunderman thompson Cairo
Client : Vodafone Egypt
Art direction & concept : Mina Sawiris
3D: Gemini studio
Photographer: Mohamed Osama
Account Executive: Karim Koura
Thank You
