![branding cartoon Character cute Donuts foodpackaging kawaii Mascot mascot logo Packaging](https://mir-s3-cdn-cf.behance.net/project_modules/1400/48b1e4125362283.6117862d614bc.jpg)
PAN PAN
“Pan-Pan” is the Fried Donut brand , Unique with different type of topping such as Takoyaki, Hokkaido milk, Mala.
![branding cartoon Character cute Donuts foodpackaging kawaii Mascot mascot logo Packaging](https://mir-s3-cdn-cf.behance.net/project_modules/1400/df132f125362283.6117862d60b05.jpg)
BRANDING
Task from the client is to design a brand new logo and mascot in the retro Japanese style,
So I decide to choose the cute little boy with curly afro hair which similar to the shape of Donut as the mascot adding with chubby Japanese text for logo use.
![branding cartoon Character cute Donuts foodpackaging kawaii Mascot mascot logo Packaging](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1f15b0125362283.6117862d61002.jpg)
PACKAGING
Use Little Afro Boy as the main element of the design, Play with the shape of donuts to add cuteness and fun to the product, Moreover the packaging use different expression on each side "Smily face" and "Yummy face".
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/bbb53d125362283.6117862d05292.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/fe5a8f125362283.6117862d0578e.jpg)