McCain Leveraging Digital x Karishma Kapoor
McCain India wanted to tap into new moments of consumption due to the pandemic and Team Foxy leveraged some of their old assets. We shot snack-able videos with influencers and their brand ambassador - Karisma Kapoor. We used all available formats on Instagram to create a concerted and healthy share of voice for the brand. Moreover, we had Karisma Kapoor as our McCain host, so we said - Let's #GetSnacking.
In the subsequent quarter, it reflected on sales and we all were "smiles" ahead of our competition.
Credits:
Creative Direction - Prashant Nair
Copy Team - Neha Mishra, Rachita Kotwal, Heena Sachdeva
