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Do you know who your ideal customers are? Do you know their likes and dislikes? How much money do they make in a year? How many times do they shop in a week? Do they use LOL at the end of every sentence?
These questions may not seem important to you compared to the product/service you sell. But it's important to know your customers in and out, in order to create the right message to connect & influence purchasing decisions.
Here are the 3 benefits of knowing your customer:
1) Knowing your customers boosts customer loyalty
2) Customer-centricity, a business model based on customer knowledge
3) Meet expectations (happy customers = happy life)
1) Knowing your customers boosts customer loyalty
2) Customer-centricity, a business model based on customer knowledge
3) Meet expectations (happy customers = happy life)