Genny Haddad's profile

Moncler Rebranding Strategy - Polimoda Project

Part of the final project presented at POLIMODA for the rebranding of Moncler focusing on the remerchandising strategy as well as part of the communication. The following images demonstrate parts taken out from the three different books created showing the main focus of the project.
Credits : Layout : Genny Haddad, Maria Paula Dangond
Illustration, Photography, Video Edits / Making : Genny Haddad
Overall Research & Concept idea: Maria Paula Dangond, Ankit Rarscans, Nobel Kamble, Genny Haddad
Models: Jenny Secchi, Tony


Moncler Rebranding Strategy - Polimoda Project
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Moncler Rebranding Strategy - Polimoda Project

Published: