In this collaboration with Budweiser, aolab was involved in the design of the H5 interface for Budweiser's newly launched ME3 fruit beer WeChat Mini Program "My Inner Sense of Alcohols". aolab found this project to be challenging but intriguing, as the project encompasses multiple social features, and was required to be completed in merely one week. In a short time, aolab gathered a professional team that includes a project manager, a design director, an illustrator, and a UI designer, as the visual positioning for the product was quickly developed - #Vaporwave style. Through carefully designed composition, color scheme and illustrations, the WeChat Mini Program perfectly appeals to the product's target demographics, aka the GenZ group, and resulted in a lot of social sharing and discussions among the group.

Visual guide: Haidy
Illustration by Charlene
UI design: Alisa