Our brief was to make our audience think of McCain whenever they crave a snack.
We came up with the strategy to capture the various consumption moments and position McCain as a solution to cravings & hunger pangs.
This gave birth to the idea of McCain SnackOClock, your choice of snack for those late night cravings at 12:05 am to those mid-gaming munching at 5:33 pm.
We organized a contest to create your own SnackOClock recipe and collaborated with 06 Mega and 45 Nano Influencers to promote the same. We received 350+ entries garnering close to 2.5 million impressions.
Snapshot of influencer activity - Mega and Nano
