Time: 04/2012 - 10/2013
Client: Healthy Entrepreneurs, the Netherlands
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Client: Healthy Entrepreneurs, the Netherlands
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Increase the trust in generic medicines supplied by Healthy Entrepreneurs (HE) in the private pharmacy context, by means of the development of a suitable packaging to ensure the quality of medicines, and an effective communication strategy to improve patient understanding about medicines. The new solution should also deliver the authentic value of HE products to customers and other stakeholders.
Research & analysis
Persona
Idea generation
User testing for the mock-up packaging in the field
Packaging design & color-code strategy example
Visualized patient card: provide patient oriented information
My Medicine Use History Booklet: provide brand awareness and two-way communication between patients and the pharmacists
the usage scenario
Touchpoint system with the new packaging and communication strategy
