Due to the COVID-19 pandemic, many brands have taken advantage of changing their logos to convey messages of hope and precaution to the public but also to increase popularity in terms of marketing. Just think of the cases of McDonald’s, Volkswagen or Audi.
A person who coughs without a mask during the pandemic! The solution was simple: mask these people!
Through my social networks I shared this project and the idea was so successful that the same company changed the logo on its social media channels, being welcomed with great enthusiasm among Internet users, strengthening and increasing the popularity of the brand, with a significant increase of followers and resharing.
A virality (good in this case) that was echoed in the most important Portuguese lifestyle magazine: Observador Lifestyle!
