"For Only £2 a Month"
Organisation: Médicins Sans Frontières
"Médecins Sans Frontières (Doctors Without Borders) provide medical assistance to people affected by conflict, epidemics, disasters, or exclusion from healthcare. Our teams are made up of tens of thousands of health professionals, logistic and administrative staff - bound together by our charter. Our actions are guided by medical ethics and the principles of impartiality, independence and neutrality. We are a non-profit, self-governed, member-based organisation.
Médecins Sans Frontières observes neutrality and impartiality in the name of universal medical ethics and the right to humanitarian assistance and claims full and unhindered freedom in the exercise of its functions." –MSF
MSF provides healthcare assistance to populations who are affected by disasters, and are in dire need of medical assistance. They cover a wide range of medical services in over 160 countries.
The goal of this project is to design and prototype an online educational digital experience campaign that highlights the organisation's mission, and their work. Because MSF covers a wide range of services, I put together a board that included all the medical cases MSF has worked on. This board also included a word bank of words associated with the organisation to develop a theme and direction for this project, and the best format for this project.
Narrowed down the list to two topics that could encompass and define MSF best – it was either between their work on vaccinations and assistance in war inflicted areas.
storyboarding of animation, part 1.
The idea was to tell a narrative of the aftermath war brings to a population. This was in the form of a typographical animation that will be experienced specifically on mobile phones. The style is to keep it as simple, and distraction free as possible so the viewer can focus on the narrative on their screen while still following MSF branding guidelines.
A developed digital version of storyboard sketches, and initial art style for the animation.
The narrative is designed to keep the experience straight forward while still providing enough information about the organisation's cause. The experience is directed through social media advertisements that appears on the viewer's timeline or story ad. The advertisement appears as an interactive animation that prompts the viewer to tap on. It directs the viewer to the digital experiences, and gives them a choice to donate for the organisation.
Flow of ad to digital experience.
The idea was to reveal the narrative little by little by tapping on the screen after each word, followed by information associated with the word, to keep the viewer engaged, and to allow them to finish the experience at their own pace. The art style also focuses on adding medical themes, while also using as much of MSF branding. This digital experience aims to highlight and educate its viewers on the different effects of war in the healthcare situation and accessibility of those affected areas.
