Launch an engaging yet impactful digitally-driven campaign to reinvigorate the Safaricom Investments Co-Operative (SIC) brand to its existing and potential customers.

Communication Objectives

● Build awareness on SIC and it’s offering.
● Create relevant messaging that resonates with existing and potential TA.
● Highlight SIC’s key proposition: Local footprint and expertise in the Kenyan market.

Rationale

For years, we have worked hard to have significant presence and properties
in almost every county and can be considered experts in this domain.

With this angle, the idea is to demonstrate our experience and expertise to
our audience while tapping into their intrinsic Kenyan spirit.

In life, we as Kenyans desire to better ourselves. We all want to feel secure
and confident that we are progressing in life.

At SIC, we believe in empowering our customers to be the best version of
themselves and understand the role investment and ownership plays
towards this sense of security.

This is because we are…

HOME–GROWN

This is a statement that makes our consumers feel secure, confident and
acts as an enabler to their ambitions.

With this, our consumers can easily construct an identity around our brand
because we are aligned to their personal ambitions to grow thus creating an
emotional connection.

Whether you are a first time buyer looking for your first home,
or from the diaspora looking to invest back home,
You have a local investment partner that understands you!