Beyond any barriers.
A story that carries within itself many others stories. This might be a surprising experience, capable of catapulting you beyond the walls of your own home and transporting you into a distant reality. This is what happened with Doctors Without Borders, the independent Franco-Italian humanitarian association that this year celebrates its 50th anniversary.
The campaign conveys the sense of going beyond, of not stopping in front of any barrier, of getting to the heart of facts, intervening where it is most difficult, to bring care and to reveal forgotten stories.
The history of the association, indeed, tells us many other histories: those of all people that Doctors Without Borders has helped in the last 50 years.
Accompanied by the signature “50 years of Humanity” the campaign celebrates the commitment of humanitarian workers in every corner of the world, underlining, at the same time, the mission of “going beyond” that has always guided Doctors Without Borders.
Each image is accompanied
by a caption that recalls the
specific Doctors Without
Borders intervention.
by a caption that recalls the
specific Doctors Without
Borders intervention.
The images visible through the logo are real and immediately make clear the crudity of the scenarios where Doctors Without Borders has always been involved, sensitizing people to donate and go further together with the association.
The campaign, launched with a teaser on social networks, consists of Print ad, OOH, radio and digital and will live through an ecosystem that, throughout 2021, will show the people and the stories that have characterized the last 50 years of Doctors Without Borders.
Credits
SUPERHUMANS
superhumans.it
SUPERHUMANS
superhumans.it
Creative Director: Francesco Taddeucci, Pierluigi Riccio.
Art Director: Federico Angelieri, Isabella Perino, Claudia Mariani
Copywriter: Chiara Modenese
Editor Video: Giulia Zumpano
Art Director: Federico Angelieri, Isabella Perino, Claudia Mariani
Copywriter: Chiara Modenese
Editor Video: Giulia Zumpano
Thank you for your time
