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Commbank Students Campaign
Concept:
We need a social-first comms campaign that increases students' consideration for Commbank everyday banking products by emotionally connecting with students and showing them that we make managing money simple and savvy.
Task:
I took part in making all of the illustration icons for this campaign to be used for all social channels, banners, DOOH, statics and motion ads.
I took part in making all of the illustration icons for this campaign to be used for all social channels, banners, DOOH, statics and motion ads.
Client:
Commbank
Commbank
Team:
Head of social and strategy lead - Shea Warnes
Creative Directors - Matt Grogan / Callum Fitzhardinge
Art Director - Charlotte Ducastel
Influencer marketing manager - Sophie Crowther
Account Director - Tom Braybrook
Creative Directors - Matt Grogan / Callum Fitzhardinge
Art Director - Charlotte Ducastel
Influencer marketing manager - Sophie Crowther
Account Director - Tom Braybrook
Ilustrator - Kevin Rooi
Animator - Maya Perotti
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