Sony: Retail Stores – Brandvoice Campaign Reset
Visual Merchandising and graphic design: key art pulled from the Golden Globes :90 Spot Premier and executed for in-store campaign reset.
Sony: Retail Stores – Brandvoice Campaign Reset
Designed graphics for in-store Fin Wall
HitRecord partnership with Joseph Gordon-Levitt
Sony: NY Flagship Retail Stores – Bond: Skyfall Global Launch Event
NYC banners, storefront windows, fin walls, product display tiles.
Sony: X10 Headphones Launch Experience
Used key art from :60 spot for the in-store X10 Headphones launch and digital fin series wall graphics
Used key art from :60 spot for the in-store X10 Headphones launch and digital fin series wall graphics
Partnership with Simon Cowell and American Idol
Top – Digital fin wall sequence animations pan and fade through a continuous loop.
Bottom Left – Fin wall graphic in-situ. Main large DJ graphic is a static magnetic substrate.
Right – Fin wall graphic examples
Bottom Right – X10 Headphones brochure
Sony: X10 Headphones brochure
Used key art from :60 spot for the in-store X10 Headphones launch and digital fin series wall graphics
Used key art from :60 spot for the in-store X10 Headphones launch and digital fin series wall graphics
Partnership with Simon Cowell and American Idol
Sony: X10 Headphones Holiday Launch Display
Visual merchandising prep.
Visual merchandising prep.
Sony: Love to Give Holiday Campaign
Fin Wall graphics: used key art from :60 spot for our Love to Give Holiday reset
Taylor Swift: Sony Artist / Brand Ambassador
Nigel Barker: Brand Ambassador
Sony: NY Flagship Retail Stores – Love to Give Holiday Campaign
NYC banners and storefront windows
Sony: NY Flagship Retail Stores – Love to Give Holiday Campaign
Designed graphics for use on walls, hanging banners, product display tiles, and visual merchandising layout.
Sony: Holiday Reset T-shirts
Illustrated six vector designs for holiday gift T-shirts; focus on premium audio
Sony: Holiday Reset T-shirts
Illustrated six vector designs for holiday gift T-shirts; focus on premium VAIO design.
Sony: Playstation 4 Greatness Awaits Campaign
Designed in-store wall graphic (left) and lightbox (right) for retail stores.
It's always good to have guidelines
Sony had a multitude of SKUs, and we needed a way to track what was being developed, and when they were produced. It was essential that I create an easy and intuitive way to track, categorize, and reference each job.
