Ieena Duggal is an upcoming Fashion Designer in New York. For the branding, I went with the theme of Reflection since her brand reflects aspiring and confident young women. Ieena means "mirror" in Hindi. I decided to incorporate reflected photographs for the photography direction. The addition of mirrors in the tags give the brand a fresh identity. For the website, I decided to incorporate an element of surprise. Every time a customer visits the website, the webcam would automatically function enabling the viewer to see his/her face on the website. The website would generate positive phrases like "You look beautiful today" under the viewers photograph to encourage the viewer to feel confident and beautiful.