Global Citizen Summer Camp 2022
Project: Global Citizen Summer Camp 2022 (Season 12), a project of AIESEC in Vietnam, aims to provide high school students aged 14-18 with leadership, self-awareness and a global mindset in the context of globalization.
Campaign Leader: Minh Hanh
PR Leader: Cam Anh & Viet Cuong
Art Direction: Minh Quan
Content Marketing & Copy Writing Leader: Ngoc Ha
Marketing Objectives
Attract high school students to sign up Summer Camp 2022 with the fee of 90$/camper
Increase the youth recognizing AIESEC as a Leadership Development Organization
Social Media focus
Marketing budget: under 50$
Campaign timeline: 2 months (April - Jun 2022)
Marketing Results
Attract 300+ participants as high school students
8 PR articles & blogs
12 Ambassadors
100+ PR content pieces from nano influencers and KOCs
250+ seeding content pieces on 64 groups community, 20 Pages
Reach total 180,000+ people on Facebook
Art direction
Poster
Copywriting Content
PR Articles
Seeding posts
