Just when HDFC Home Loans was ready to launch a plethora of new conveniences, tragedy struck. COVID-19 played spoilsport and brought a lot of plans to a grinding halt. 

However, we chose to see the silver lining. And developed this concept which the client readily signed off on. The idea was really simple. Use the fact that this is the #NewNormal, and that HDFC is fully geared for it with every service available online.

The campaign was shot entirely from our homes, remotely (even the director wasn't on set). The results justified our faith making this one a huge success.