Nike Korea Breakdance campaign Film and Print
Breakdance will be Olympic sport at Paris 2024,
This is the first Nike campaign for the first national Korean Breakdance team !
Thanks Nike Korea for having me in Seoul !
The Nike Korea creative team did an incredible work in a VERY short time.
Creatives : Sol Oh - Sunny Chung - Kim Sanga - Hayeong Jang
Breakdancers : FreshBella, BBoy Heady, Yell, BBoy Leon
Production Mother Media
DOP Andy Kim
Breakdancers : FreshBella, BBoy Heady, Yell, BBoy Leon
Production Mother Media
DOP Andy Kim
and a few photos of the campaign in Stores in Seoul
Thanks to photographer Jaehoon Chang @inst.fotografie and the graphic designer Hayeong Jang for the stores photos.
And here a Behind the Scene so you can see the set-up. The shooting set is next to the video set. For the Stills I work with strobes and Lee Gels for colors. For the motion we had a large set with Arri Lighting Sky Panels. For motion we were lucky to have a nice toy : a Techno Crane to do nice and smooth camera motion.