ROLE:
Creative Direction, Art Direction, Design
CONCEPT:
Beats By Dre was looking for a refresh of their Tumblr. They wanted to tap into the Tumblr userbase more deeply, by becoming influential content creators. I created two campaigns Beats United and Rare Beats,
which posited Beats' headphones as lynchpins to Tumblr users' sense of community and individuality, respectively. Key to both approaches, were compiled lists of influencers, who would be tapped to collaborate on content. Topping off the project was a visual refresh of the existing Beats Tumblr.
EXECUTION:
Conception, Art Direction, and "Hands On" Design
Creative Direction, Art Direction, Design
CONCEPT:
Beats By Dre was looking for a refresh of their Tumblr. They wanted to tap into the Tumblr userbase more deeply, by becoming influential content creators. I created two campaigns Beats United and Rare Beats,
which posited Beats' headphones as lynchpins to Tumblr users' sense of community and individuality, respectively. Key to both approaches, were compiled lists of influencers, who would be tapped to collaborate on content. Topping off the project was a visual refresh of the existing Beats Tumblr.
EXECUTION:
Conception, Art Direction, and "Hands On" Design
