Every Bit Better
With over 25 years in business, Megapro has a strong customer base who love the quality, comfort, and usability of the products. However, the strength of the Megapro brand was still missing in the marketplace. KEEN tightened up Megapro’s brand visuals and assets to streamline their communications to new audiences and establish their position as the original, retractable cartridge, multi-bit screwdriver.
The Original
A new secondary logo was developed to re-establish the Megapro screwdriver as one of the first of its kind and a quality product that has stood the test of time.
Roll Up Your Sleeves
KEEN shot new photography to be more inclusive and representative of Megapro’s target audiences. The new visuals provide a warm, rustic, and nostalgic feel to represent the do-it-yourself philosophy at the heart of Megapro.
Website
KEEN updated Megapro’s website to refocus their brand image, improve user experience and build trust. The updated website and visuals resulted in improvements across the board.
163%
Increase in Product Sales
76%
Increase in Total Web Traffic
88%
Increase in Organic Traffic
2.68s
Average Page Load Time (Decrease by 40%)
Collateral
KEEN redesigned the Megapro catalog with updated photography and clearer product information to help buyers find the best tool for their tasks. From product packaging to store display stands, we helped MegaPro showcase their product in the most professional light.
