GLOSSIER
Editorial + Ui/ux + Long Format Design
DELIVERABLES
Spring Catalog - 20 Pages
Interactive Web Prototype
3D Rendered Digital Gift Cards
PROJECT SCOPE
Glossier is a globally admired digital beauty ecosystem, with a primary audience of indie web surfers, ages 14-38. The brand is minimal yet bold and edgy with the perfect softness. Their brand is unique, clean, and unforgettable. Glossier currently has three brick-and-mortar shops, though a large majority of their clientele purchases online. I chose this client for multiple portfolio projects in hopes of growing their marketing material and target audience.
AWARDS
(Website) interactive SECOND runner up - msu glitch natl juried show (2022)
(CATALOG) HONORABLE MENTION - IDA DESIGN AWARDS (2022)
MOODBOARD
GLOSSIER SPRING CATALOG
The Glossier spring catalog is a great way to reach their audience by using a medium the brand has not explored in great depth. The catalog incorporates favorite products like skincare and makeup, and includes a skincare guide. The catalog incentivizes customers to subscribe in order to get exclusive deals on their online shop.
CATALOG
WEBSITE REDESIGN
In order to have a strong digital presence and online experience as cool as their delivery packaging, I redesigned an interactive web prototype. With 89% of consumers purchasing online, I aimed to bring the Glossier personality to life through the web, creating an experience for the user that is intuitive, memorable, and visually engaging. I made sure to not only improve the functionality of the website, but foster a closer connection between the brand and it's audience.
WIREFRAMES
SCREEN DESIGNS
BEFORE & AFTER
Interactive Prototype
DIGITAL GIFTCARDS
For the web redesign, I created some digital gift cards and rendered the mockups with Adobe Dimension.
ThE website prototype & CATALOG wERE created for a class project, with no affiliation to Glossier.
All images, logos, products, videos, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of Glossier. The use of the trade name, copyright, or trademark in my student portfolio for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. Glossier does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.
