GLOSSIER
Editorial + Ui/ux + Long Format Design
DELIVERABLES
Spring Catalog - 20 Pages
Interactive Web Prototype
3D Rendered Digital Gift Cards
PROJECT SCOPE
Glossier is a globally admired digital beauty ecosystem, with a primary audience of indie web surfers, ages 14-38. The brand is minimal yet bold and edgy with the perfect softness. Their brand is unique, clean, and unforgettable. Glossier currently has three brick-and-mortar shops, though a large majority of their clientele purchases online. I chose this client for multiple portfolio projects in hopes of growing their marketing material and target audience.
AWARDS
(Website) interactive SECOND runner up - msu glitch natl juried show (2022)
(CATALOG) HONORABLE MENTION - IDA DESIGN AWARDS (2022)
GLOSSIER SPRING CATALOG
The Glossier spring catalog is a great way to reach their audience by using a medium the brand has not explored in great depth. The catalog incorporates favorite products like skincare and makeup, and includes a skincare guide. The catalog incentivizes customers to subscribe in order to get exclusive deals on their online shop.
WEBSITE REDESIGN
In order to have a strong digital presence and online experience as cool as their delivery packaging, I redesigned an interactive web prototype. With 89% of consumers purchasing online, I aimed to bring the Glossier personality to life through the web, creating an experience for the user that is intuitive, memorable, and visually engaging. I made sure to not only improve the functionality of the website, but foster a closer connection between the brand and it's audience.
DIGITAL GIFTCARDS
For the web redesign, I created some digital gift cards and rendered the mockups with Adobe Dimension.