LATAM's Campaign
client: Intel
product: LATAM's consumer campaign
agency: ATM
agency: ATM
A marketing consumer campaign for Latin America's region. The region is formed by Intel's four districts: Brazil, Mexico, NC (Colombia, Peru, Venezuela, and others) and SC (Argentina and Chile). For this specific proposal, the focus will be "PC Refresh", and the goal is to create under the concept of "Let Go", proposals of different activations for districts and also be viable implementation. So, I had to think of a concept that could be understood in both languages: Portuguese and Spanish. That was what drove me to the concept "Renew Yourself": "RENOVE-SE" in Portuguese and in Spanish "RENUÉVATE".
Renew Yourself.
Within a special bus, people will undergo a complete change of look.
Renew Your House.
Hit questions and get 10% discount on any computer with Intel processor.
Your Mother With Renewed Energy.
Renewed Passion.
Renew Your Notes Cultural Contest - Answer the question: How would you renew your way of learning?
Hot offers to renew your computer.
Renew The World With Intel - Your used computer goes through R$ 500,00 on the purchase of a new one.
Renew Your Life - Purchasing any computer with an Intel processor, you are up for R$ 50.000,00 to renew your life the way you want.
