School Project - KitKat Promo Sequence
Objective for the project is
- Produce a 15 - 20 seconds promo sequence
- Product should look marketable
- Pleasing to the right consumers
The product chosen is Orange KitKat
A bit of History on Orange KitKat.
Variants in the traditional chocolate bar first appeared in 1996 when Kit Kat Orange, the first flavour variant, was introduced in the UK. Its success was followed by several varieties including mint and caramel, and in 1999 Kit Kat Chunky was launched and received favourably by international consumers.
Following is choosing a script for the video
Animatic
Art Style that I want to do!
So here's some visual references and some style frames
Rejected style frames
Some assets and backgrounds
And finally the video
