For the Nike Soccer launch of the new Magista soccer boot, my team put together an interactive campaign for Nike's retail partners. Using Nike's creative assets, we designed a customer journey using static imagery, animated GIFs, rich media units, and social media posts to create a unique campaign that encompassed the Nike brand voice within the structure of each retailer's site and social media channels.
Launch
This is when all the Magista boots were available for purchase.
![Nike soccer Magista Retail static gif rmu Rich Media Unit video digital interactive](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ec2f2116582657.562c375c875b2.png)
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![Nike soccer Magista Retail static gif rmu Rich Media Unit video digital interactive](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/64136516582657.562c37633984f.png)
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![Nike soccer Magista Retail static gif rmu Rich Media Unit video digital interactive](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/51bcbd16582657.562c3760da759.png)
Retailer Websites
![Nike soccer Magista Retail static gif rmu Rich Media Unit video digital interactive](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f4d5e916582657.562c3040893b1.png)
Soccer.com - Homepage Takeover
![Nike soccer Magista Retail static gif rmu Rich Media Unit video digital interactive](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ccf27916582657.562c2a84e68a8.png)
Soccer.com - Homepage Takeover (iPad)
![Nike soccer Magista Retail static gif rmu Rich Media Unit video digital interactive](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/20fffd16582657.562c2a82933c6.png)
Soccer.com - Homepage (Mobile)
![Nike soccer Magista Retail static gif rmu Rich Media Unit video digital interactive](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/cd7eb416582657.562c3082c81e9.png)
Soccer.com - Category Page
![Nike soccer Magista Retail static gif rmu Rich Media Unit video digital interactive](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0ca14916582657.562c2a87b9f04.png)
Soccer.com - Category Page (iPad)
Soccer.com - Product Display Page Rich Media Unit
![Nike soccer Magista Retail static gif rmu Rich Media Unit video digital interactive](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c73e0e16582657.562c2a82b6b5a.png)
Soccer.com - Product Display Page Rich Media Unit (iPad)
![Nike soccer Magista Retail static gif rmu Rich Media Unit video digital interactive](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d1fb0a16582657.562c3768d23da.png)
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![Nike soccer Magista Retail static gif rmu Rich Media Unit video digital interactive](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/97827116582657.562c3791ada94.png)
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Pre-Order
A period when a customer could pre-order the Magista boots.
Social Media
![Nike soccer Magista Retail static gif rmu Rich Media Unit video digital interactive](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/aaea4416582657.562c379ddb37a.png)
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![Nike soccer Magista Retail static gif rmu Rich Media Unit video digital interactive](https://mir-s3-cdn-cf.behance.net/project_modules/disp/68f58516582657.562c379fa9a6e.png)
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![Nike soccer Magista Retail static gif rmu Rich Media Unit video digital interactive](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6884df16582657.562c379df14f7.png)
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Retailer Websites
![Nike soccer Magista Retail static gif rmu Rich Media Unit video digital interactive](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/65822e16582657.562c37c4c4620.png)
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![Nike soccer Magista Retail static gif rmu Rich Media Unit video digital interactive](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/79756816582657.562c37c4d5f0e.png)
![Nike soccer Magista Retail static gif rmu Rich Media Unit video digital interactive](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a3082716582657.562c37c4ecb18.png)
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