Platiage
Logo design - Brand identity // Industry - Fitness and Sports.
Stronger, faster, better together.
Platiage is a fitness and sports brand that revolves around the idea of empowering individuals to live their best lives through a healthy and active lifestyle.
Created by a group of fitness enthusiasts who are passionate about the transformative power of exercise and the sense of accomplishment that comes with achieving fitness goals. These individuals come from all walks of life, but they share a common belief in the importance of physical health and mental well-being.
Platiage is a brand that is dedicated to empowering individuals to live their best lives through fitness and sports. Platiage offers a wide range of products, including innovative fitness equipment, stylish and functional athletic wear, and expert guidance and advice from certified trainers and coaches.
Platiage's Vision & Mission.
Platiage's vision is to empower individuals to achieve their full potential through fitness and sports. We believe that fitness is not just about physical health, but also about mental and emotional well-being. Our brand aims to create a community of like-minded individuals who share a passion for fitness and sports. We believe that this community can provide the support and motivation needed to achieve goals that once seemed impossible.
At Platiage, we are committed to providing our community with the tools, resources, and guidance needed to reach peak performance. We believe that everyone has the potential to achieve greatness, and we are dedicated to helping our community unlock that potential.
Through our innovative training programs, experienced trainers, and cutting-edge equipment, we strive to provide our community with the best possible fitness and sports experience. We are constantly pushing ourselves to improve and to stay at the forefront of the fitness industry.
Ultimately, our vision is to inspire individuals to live healthier, happier, and more fulfilling lives through fitness and sports. We believe that by empowering individuals to achieve their fitness goals, we can create a ripple effect of positive change in the world.
Direction and Positioning.
When tasked with creating a bold identity for Platiage that shows a connection to the four key values of Performance, Passion, Persistence, and Progress. I faced a significant challenge. I knew that I needed to create a symbol that would embody these values in a powerful and memorable way.
The first challenge I faced was how to visually represent the four key values of Platiage. I needed to find a way to create a symbol that would connect with each of these values, while still remaining cohesive and impactful.
Another challenge was to ensure that the identity was bold and stood out in a crowded fitness and sports industry. I wanted to create something that would capture attention and remain memorable to those who encountered it.
As I worked through these challenges and realized the solution lies in creating a monogram that would embody the Platiage brand. By using a simple and striking letter "P" as the core of the identity, I was able to create a symbol that could be instantly recognizable and memorable.
To connect the "P" monogram with the four key values of Performance, Passion, Persistence, and Progress, I used typography, color, and graphic design elements. By playing with the design of the "P", I was able to create a unique symbol that represented each of these values. Through these process, I was able to create a bold and powerful identity for Platiage that effectively communicates the brand's vision and values. The Platiage "P" monogram is a symbol of the brand's commitment to empowering individuals to achieve their full
