The first official bus of a soccer team designed by the fans.
We turned the official bus where the players travel into a blank canvas. Fans,
people in danger of exclusion, and soccer players painted it together with their own hands.
So what was once a means of transportation, became an outdoor campaign.
..............................
Agency: Delirio & Twain
Client: F.C Barcelona
CCO: Eva Santos, Mauricio Rocha
Creative Directors: Andrés Mejía (ANDRECHE), Juan Pablo Maldonado
Creative Art Director: Andrés Mejía (ANDRECHE), Albert Jefferson Bulla
Creative Copywriter: Valeria Silva Carreño
Creative Motion Graphics: Andrés Rincón
Client: F.C Barcelona
CCO: Eva Santos, Mauricio Rocha
Creative Directors: Andrés Mejía (ANDRECHE), Juan Pablo Maldonado
Creative Art Director: Andrés Mejía (ANDRECHE), Albert Jefferson Bulla
Creative Copywriter: Valeria Silva Carreño
Creative Motion Graphics: Andrés Rincón
Head of Creative Production: Consuelo Bolea
Producers: Carolina Pabón
Producers: Carolina Pabón
....