BACKGROUND:
Everyone knows Verizon for wireless plans and phones, but don’t know it is also a place to get mobile and home tech accessories from different brands.
INSIGHT:
Everyday life is full of problems that make it even more stressful and tiring.
EXECUTION:
Creating an OOH campaign that presents a checklist with the different options to solve everyday problems explaining that going to a Verizon store is the right and simple solution. This message will be communicated using the brand name itself as a tick to select the correct Verizon-related solution.
Copywriter: Valentina Ferrara, Marta Lepuri
Art Director: Dario Cilluffo, Marco De Salvo, Mattia Grassi
