The challenge was set by Sebastian Catalin Olar, who wanted to see who would give him a ride to Edinburgh using a creative poster. At that time I didn't know how to use software programs or didn't even know what advertising meant, but I knew about The Beatles and the Help album, so I drew their silhouettes and I wrote with a marker "I need... a ride", and I won.

The prize was an interview which I didn't pass because of the lack of experience, but still felt proud about doing a better job than other art directors who worked in the business for a while.