Ola Foods New Year's Greeting
Ola Foods wanted to send a greeting card to all users along with their food order on New Year's Eve.
The objective was just to delight the user with a sweet and memorable message for choosing them to be a part of their new year's eve plans.
It should have a CTA to rate the brand 5 stars. The brief was open to the format of the greeting card & its message.
Ola Dash Alooing Card
Ola Dash decided to send potatoes with their orders in neatly packaged boxes and it became a bit of a hit on Twitter. They wanted to extend this aloo thing and create a campaign out of it. That's when they came out with the concept of 'Aloo-ing'.
Aloo-ing is basically the art of embracing your inner potato-like qualities and simply just chillin' out. To create an offline activation out of it, they asked to create a card 'Be Like Aloo' using the old 'Be Like Bill' format as shown below on the left.
