MCCAIN // SOCIAL MEDIA ALWAYS-ON CONTENT
Instagram: @mccainbrasil
// CREDITS
Client: McCain Brazil
Creative agency: CP+B (Brazil)
Creative Directors: Lavínia Carvalho, Zé Diniz
Copywriter: Meli C. Botelho
Art Directors: Bruno Foscaldo, Evandro Falconi, Mariah Assis, Thiago Higashi
Community Manager: Harumy Yamaguchi
McCain is a global leader in processing and sales of frozen pre-fried potatoes, french fries, among other products.
To bring the brand closer to the audience, we focused on positioning McCain on social media platforms as a fun and youthful brand. Thus, for its always-on content, we developed a plan for social media, supported by different Brazilian influencers, always incorporating a heavy dose of memes, creating identification, entertainment, and engagement.
// KEYWORDS
creative copywriting, creative strategy, social media content, Instagram, Facebook, foods, french fries, snacks, B2C
// LINKS
// CREDITS
Client: McCain Brazil
Creative agency: CP+B (Brazil)
Creative Directors: Lavínia Carvalho, Zé Diniz
Copywriter: Meli C. Botelho
Art Directors: Bruno Foscaldo, Evandro Falconi, Mariah Assis, Thiago Higashi
Community Manager: Harumy Yamaguchi
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