This is poster design is the first in a series called "Irish Legends".

Paul McGrath was a central defender who will be remembered as one of Ireland's greatest ever football players. During his playing days, Irish fans famously chanted "Ooh, Aah, Paul McGrath!", and this poster is a nod to that. 

The "OOH" text reveals three images of Paul playing for the Irish national team, while the "AAH" reveals both the fabric of the two jerseys that Ireland wore at World Cup 1990 in Italy (their best ever performance at a major tournament), as well as a street sign for Inchicore in Dublin – where Paul McGrath grew up.

The bottom of the image reveal's Paul's eyes – a somewhat poignant image considering the awful struggles that he has faced with mental health issues, substance abuse and more.