The spirits named "Clear Fragrance Memory".

Fenjiu won the first-class gold medal at the Panama International Exposition in 1915. During the period of the Republic of China, Fenjiu officially entered the era of corporate management. With the product name "Fragrance Memory" as the starting point, it was connected with the characters of the Republic of China who were drinking in the tavern in the foreground. Relevant elements, including apricot trees, taverns, landmark buildings in Fenyang, wineries, winemakers, wine crops, etc., form a "picture in memory".

The shape of the bottle is slightly adjusted on the basis of the classic bottle shape to make it more elegant. The color matching comes from traditional Chinese colors. The fresh main color and orange form a contrast to highlight the main information. The stamp design at the bottom is the finishing touch, expressing the image and atmosphere of "time and memory".

汾酒在1915年获得了巴拿马万国博览会一等优胜金质奖章，民国时期汾酒正式进入公司化经营时代，以产品名“清香记忆”为切入点，用前景的酒馆中饮酒的民国人物为主体串联起相关元素，包括杏树、酒馆、汾阳标志性建筑、酒坊、酿酒人、酿酒作物等，组成一幅“记忆中的画面”。

器型在经典瓶型的基础上稍作调整，使其更雅致，配色来自中国传统色，清新的主色搭配橙色形成对比突出主体信息。底部邮票设计是点睛之笔，表达“时光、记忆”的意象和氛围。