McCain Film brief - it contains no preservatives 
Challenge - need to make a family film

Film 1: - 
My insight - ‘Likh ke de’ is the most colloquial response for someone who comes across a tall claim, something unbelievable or utterly nonsensical. Literally translated to, “Get it in writing”. And we sure have it in writing, on every pack.

The film begins on a relaxed evening. The father is sitting and chatting cozily while kids play in the living room. One kid accidentally bumps into the other.

Father (with concern): "Sar takrane se seeng ugg jate hain, chal, dubara se takkar maar."

Mother, brings McCain fries for all, asks: "Acha? Kaha likha hai?"

Kids look puzzled, the father quickly retorts

Father: "McCain? Isme toh preservatives hote hain na."

Mother: "McCain mein zero preservatives hote hai."

Father: "Ab ye kaha likha hai?"

Mother shows the packet: "Yahan likha hai."

Mother: "Farm-fresh potato ko flash freeze kiya jata hai taki freshness aur nutrition barkarar rahe." (with visuals of McCain packaging and cooking)

They all enjoy McCain and have a good time.

MVO: "McCain hai preservatives mein zero, fun mein hero. Hum likh ke dete hain."

Film 2:-

My insight - 'Log Kahte Hain', McCain contains preservatives is the most common perception in people's mind but nobody knows where it came from. If you ask someone how do you know? The common response is 'Log kahte hain'

Film opens with a scene of a mother, father and son in the living room

Son makes a request, “Mumma, fries khana hai”

Mother nods as she gets up to prepare McCain and father says,

“Bilkul nahi. Usme preservative hota hai”

Mother says getting McCain out of the freezer, “McCain mein koi preservative nahi hota”

Father says, “har frozen food mein hota hai”

Mother asks, “ye kisne kaha?” as she is frying it

Father replies hesitantly, “log kehte hain”

Mother mockingly replies, “Logo ne to aapko ye bhi kaha tha ke crypto mein bohottt profit hoga, huaaa?”

Father sort of stammers and Mother continues, “Suni sunai baton ko chhodo aur pack pe khud dekho” as he reads the pack.

“No added preservatives”

We see the mother feeding McCain to the kid and the father slyly tries to pick up a fry, mother slaps on his hand and say, “logo ki suno”

The father gives a playful smile and music kicks in with everyone happy and enjoying McCain.

"Mc mc mc McCain Banega, M m m maza badhega”

Camera pans out with VO and super,

“McCain- Isme crunch hai, taste hai, masti hai bas preservatives nahi hain.”

Film 3:-

My insight - 'Galat Fehmi', since this common perception of preservatives is so huge that people don't realize it's a big misunderstanding. next film is to highlight this point in a very funny and quirky way.