POP MART CATALOG
PROJECT TYPE: Catalog - 24 pages
DELIVERABLES: Print Publication, Brand Identity
OVERVIEW:
This project is an immersive venture aimed at showcasing POP MART's diverse collection of art-inspired toys, emphasizing the transition from toys to collectible artifacts. The catalog strives to create a visually captivating experience that appeals to art enthusiasts, collectors, and a broader audience. By featuring collaborations with renowned artists and incorporating engaging visuals, the catalog seeks to position POP MART's products as not just toys but as valuable pieces of art with a unique and collectible appeal.
SOLUTION:
In essence, the POP MART Catalog Project solution is not merely about displaying products; it is about creating a journey for the audience. Through thematic storytelling, visual immersion, educational insights, and a customer-centric approach, the catalog aims to leave a lasting impression, enticing individuals to view POP MART collectibles as more than just toys but as valuable artifacts worth cherishing.
Thematic Integration: The catalog is carefully themed around the concept of "From Toy to Artifacts," ensuring a cohesive and narrative-driven experience. Each section and spread is designed to seamlessly communicate the artistic value and collectible nature of POP MART's offerings.
MIND MAP
MOOD BOARD
TYPOGRAPHY CHOICES:
Typography plays a pivotal role in defining the catalogue's visual identity. For the heading, I opted for Avenir Bold, imparting a modern and clean aesthetic while conveying professionalism. Subheadings are set in Avenir Light Oblique, which complements the heading's boldness. Crafting the body copy proved to be a meticulous process. Ultimately, Avenir Medium at 9 point size with 12 point leading emerged as the winning choice. This selection harmonizes seamlessly with the heading and subheading. Additionally, I incorporated Trilby Regular at 7.5 point with 10.5 leading for the product information section, creating a cohesive typographic palette.
COLOR PALETTE & LAYOUT:
To infuse the museum/exhibition ambiance into the catalogue, I strategically opted for a neutral color scheme dominated by black, white, and grey. These shades lend an air of sophistication and neutrality while allowing the brand's signature pop colors, vibrant red and yellow, to punctuate the design with artistic vibrancy. The layout was carefully considered, mirroring the organized and spacious arrangement of museum exhibits. A module grid structure was employed for consistency, ensuring each exhibit (mega figures and blind boxes) had its dedicated space.
VISUAL ELEMENTS:
Drawing inspiration from museum aesthetics, I envisioned the overall design as a clean, modern museum space. Figurines were envisaged as artworks displayed in framed box displays mounted on walls or showcased in minimalist wooden and glass display cases on sleek pedestals. Artful lighting, spotlights, and overhead pin lights were employed to illuminate products. Decorative accents, such as framed artwork and small sculptures, along with potted plants, contributed to the ambiance. Geometric shapes and patterns were used for exhibit room dividers. For signage and exhibit labels, a bold sans-serif typeface was selected.
STYLE GUIDE
PROCESS:
DUMMIES
LAYOUT & SKELETON SPREAD
ROUGH COVER SKETCHES
DIGITIZED COVER DRAFTS
EDUCATIONAL SPREAD DRAFT
The educational spread provides background on Pop Mart's creation process to transform toys into collectible artifacts. I also explained the blind box format for consumer awareness.
LIFE STYLE SPREAD DRAFT
For the lifestyle spread, I searched extensively for images that would cohesively portray Pop Mart figurines as décor accents within contemporary interiors. I finally sourced perfect photos from an interior design firm's project styling Pop Mart toys as focal points. Potential titles like "Museum Mindset: Curating a Collection" capture the on-theme essence. The spread layout will showcase multiple room vignettes for visual impact.
FINAL RESULT:
